Teknosa and Samsung Sign Goodwill Agreement
Foreks - The leading retail trend focused on experience, Teknosa (IS:TKNSA), has signed a goodwill agreement with Samsung Electronics, pioneers of mobile artificial intelligence, to provide technology enthusiasts access to the latest technologies with the best experiences.
Teknosa and Samsung Electronics have combined their strengths to offer consumers easier and more unique access to the latest technologies they need. The "Goodwill Cooperation Agreement" was signed at Samsung's headquarters in South Korea with the participation of Teknosa CEO Sitare Sezgin and Samsung Turkey President and CEO Jeff Jo. According to the agreement, Teknosa and Samsung Electronics will set common goals for 2025, ensuring that consumers can more easily access the latest Galaxy AI capabilities and cutting-edge devices like foldable gadgets. Samsung products available at Teknosa stores across Turkey and on online channels will feature a wider range of products along with different campaigns and offers throughout the year.
Under the agreement, joint communication activities will be intensified, particularly around Samsung's flagship Galaxy S and Galaxy Z Series equipped with Galaxy AI innovations. This will present more advantageous offers for Galaxy S and Z Series devices at Teknosa, allowing the premium smartphone experience to reach a broader audience. This collaboration aims to introduce a new dimension to the everyday smart mobile device experience with the practicality of the Galaxy AI world, standing alongside technology enthusiasts through Teknosa's offerings.
Teknosa CEO Sitare Sezgin expressed their satisfaction with the collaboration with Samsung, stating, "As a company with 24 years of experience in technology retail, we meet our customers' technology needs with a holistic experience across our stores spread across 62 provinces and our online channels. We offer a wide range of technology to our consumers both in-store and online. As a pioneer of the experience-focused retail trend, we care about providing our customers with the latest technology products in the best experience. In this context, we focus particularly on mobile technologies, health technologies, and smart home solutions. We believe that the realization of our collaboration with Samsung will significantly contribute to our customers' unique access to the latest technologies."
Samsung Turkey President and CEO Jeff Jo commented on the partnership with Teknosa, stating, "As Samsung Electronics, we continue to develop new ways to connect consumers worldwide with the latest mobile technologies and the lifestyles they enable. With this collaboration with Teknosa, the leading brand in Turkish technology retail, we aim to bring the conveniences of the Galaxy AI world, which we launched in 2024 during the mobile artificial intelligence era, to more users in 2025. Teknosa's robust store infrastructure will play a crucial role in making our mobile products and technologies even more accessible to consumers in Turkey."