McDonald's Revamps McValue Menu for 2025
McDonald's (NYSE:MCD) USA is preparing to launch a new value menu called McValue in its restaurants starting January 7, 2025. This platform aims to enrich customers' dining experiences with various affordable offers. The McValue menu will include existing favorites like the $5 Meal Deal, along with new options such as Buy One, Add One for $1, valid for breakfast, lunch, and dinner.
Joe Erlinger, President of McDonald's USA, emphasized the company's efforts to cater to individual customer preferences by offering a flexible platform that allows customers to define value on their own terms. The new value platform was developed in collaboration with franchise owners and is designed to provide savings on both personalized orders and popular items like the $5 Meal Deal.
The Buy One, Add One for $1 initiative will allow customers to pair a full-priced menu item from the McValue menu with another item for an additional $1. This offer includes breakfast menu items such as the Sausage McMuffin, Sausage Biscuit, Sausage Burrito, and Hash Browns. Lunch and dinner options include 6-piece Chicken McNuggets, Double Cheeseburger, McChicken, and Small Fries.
The $5 Meal Deal, which includes a McDouble or McChicken sandwich, small fries, 4-piece Chicken McNuggets, and a small soft drink, has been extended throughout the summer and will now be part of the McValue platform. While prices and participation may vary, some restaurants may price the McDouble menu option at $6, this deal continues to be a cornerstone of the new value offerings.
Franchise owners nationwide will continue to reflect their commitment to providing value to customers by offering local promotions and app-based deals. Cory Watson, National Value President and McDonald's Owner/Operator for 2025, stressed the importance of competitive pricing for customers and highlighted ongoing efforts to provide great local offers, including exclusive discounted pricing on items like iced coffees and cheeseburgers, as well as unique menu bundles.
The McValue platform and offers will be accessible at any McDonald's nationwide and via the MyMcDonald's app starting January 7, 2025. Local offers and promotions will vary, as franchise owners are independent operators who set their own pricing.