Yataş Bedding Awarded the Felis in the "Healthcare Services and Health Support Facilities" Category

Forex - Yataş (IS:YATAS) Bedding's project "Mini Heroes Growing with the Miracle of Sleep," launched in 2022, was awarded a Felis in the "Healthcare Services and Health Support Facilities" category at the Felis 2024 Awards.

The winners of this year's Felis Awards, where innovative ideas and projects in the marketing communication ecosystem compete, have been announced. Yataş Bedding has been recognized in the "Healthcare & Wellness Felis" category for its project “Mini Heroes Growing with the Miracle of Sleep,” carried out in collaboration with the El Bebek Gül Bebek Association since 2022. Speaking about the award, Yataş Bedding's Marketing Director Selmin Gündoğdu stated, “Our goal in launching this project was not just to raise awareness but to improve lives. Touching the lives of nearly 5,000 premature babies and their families thus far shows how meaningful every step we take in this journey is. This award reminded us once again how valuable our efforts to reach more little heroes are.”

Through its project aimed at supporting the small heroes of life as they grow with the miracle of sleep, Yataş Bedding has touched the lives of 4,990 premature babies and their families to date. Among the contributions that Yataş Bedding has made to neonatal intensive care units during the project's duration are fabric donations for producing nests and incubator covers to ensure the safety of premature babies, and valuable steps such as renovating mother-baby compatibility rooms in hospitals where needed. The care and support shown in the reconstruction of mother-baby compatibility rooms in hospitals in earthquake-affected areas has provided vital assistance for families in the region.